Empowering Businesses Through
Operational Innovation
Hi! I’m Michelle.
With 15+ years in marketing and business operations, I specialize in optimizing systems, aligning strategy with execution, and delivering results through clean processes and powerful tools. Whether it’s CRM transformation, marketing automation, or project management buildouts, I bring clarity, control, and growth to fast-moving teams.
What I Help With:
CRM Strategy & Marketing Automation
→ Streamline and automate Salesforce, HubSpot, and Pardot for smarter scaling
Process Optimization & Tech Stack Integration
→ Identify inefficiencies, eliminate redundancies, and connect your tools
Sales & Marketing Operations
→ Align teams, speed up execution, and improve pipeline visibility
Reporting & Data Analytics
→ Build executive dashboards that drive decision-making
Project & Work Management Systems
→ Build scalable project templates in Asana, Smartsheet, or Airtable