Empowering Businesses Through

Operational Innovation

Hi! I’m Michelle.

With over a decade of experience in senior operations roles, I specialize in aligning people, processes, and technology to drive operational excellence and measurable results. From CRM implementation and process automation to customer journey enhancement and campaign optimization, I provide strategic guidance and hands-on support to achieve meaningful outcomes. Think of me as your strategic co-pilot in business and technology, dedicated to simplifying complex challenges and steering you toward impactful decisions.

I provide end-to-end services that help businesses with:

  1. CRM Strategy and Implementation: I specialize in integrating cutting-edge CRM platforms, such as Salesforce, to streamline sales and marketing processes, enhance data accuracy, and improve customer engagement.

  2. Process Optimization and Automation: I develop and implement automation strategies that eliminate manual tasks, reduce errors, and increase efficiency across the sales & marketing funnel. I identify bottlenecks and inefficiencies in business operations by conducting thorough audits and analyses and developing clear roadmaps to implement best practices and drive continuous improvement.

  3. Customer Journey and Sales Alignment: Optimizing customer journeys with a focus on CRM insights to improve customer engagement and conversion rates. I specialize in change management strategies that break down silos and enhance collaboration across digital teams.

  4. Strategic Storytelling for Business Alignment: I help businesses harness the power of data by implementing robust analytics solutions, providing actionable insights to optimize marketing strategies and measure ROI.

  5. Drive Change Management: I can take ownership of processes, facilitate team communication and collaboration, and provide the necessary support to navigate organizational change. My expertise allows me to guide the adoption of new technologies and practices, ensuring a smooth transition and minimal disruption to operations.

Let’s streamline your business