Empowering Businesses Through

Operational Innovation

Hi! I’m Michelle.

With 15+ years in marketing and business operations, I specialize in optimizing systems, aligning strategy with execution, and delivering results through clean processes and powerful tools. Whether it’s CRM transformation, marketing automation, or project management buildouts, I bring clarity, control, and growth to fast-moving teams.

What I Help With:

CRM Strategy & Marketing Automation

→ Streamline and automate Salesforce, HubSpot, and Pardot for smarter scaling

Process Optimization & Tech Stack Integration

→ Identify inefficiencies, eliminate redundancies, and connect your tools

Sales & Marketing Operations

→ Align teams, speed up execution, and improve pipeline visibility

Reporting & Data Analytics

→ Build executive dashboards that drive decision-making

Project & Work Management Systems

→ Build scalable project templates in Asana, Smartsheet, or Airtable

Let’s streamline your business