Skills & Expertise

  • Tailored Campaigns

  • Multi-Channel Outreach

  • Lead Nurturing and Conversion

  • Marketing Automation

  • Data-Driven Optimization

  • Conversion-Specific Landing Pages

  • Progressive Profiling and Segmentation

  • A/B Testing

  • Lead Tracking and Reporting

  • Customer Journey Mapping

  • Marketing Program & Campaign Planning

Demand Generation & Lead Generation

  • CRM Strategy and Optimization

  • Marketing Automation

  • Performance Reporting

  • Campaign Performance Analysis

  • Martech Optimization

  • Salesforce Consulting

  • Marketing Operations

  • Full-Funnel Insights

Marketing Automation & CRM Strategy

Business-Technology Alignment

  • Tech Stack Integration and Optimization

  • Data Landscape Assessment

  • Technology Selection and Implementation

  • Process Optimization

  • Technology and Performance Management

  • Business Process Improvement

  • Cross-Functional Technology Alignment

  • Audience Targeting and Segmentation

  • Sales and Marketing Alignment

  • Data-Driven Optimization

  • Multi-Channel Engagement

  • ROI Focused Results

Account-Based Marketing (ABM)

Empowering Your Success

Leveraging a Comprehensive Tech Arsenal

Implementing & Integrating the Best Software:

My contributions have transformed operations through the strategic application of SaaS, APIs, and on-premises apps, ensuring businesses operate like well-oiled machines. I possess a broad range of expertise across various tools and platforms, driving operational excellence and measurable results.

Core Competencies

Operational Leadership & Efficiency | CRM Strategy & Management | Cross-Functional Collaboration | Systems Integration & Optimization | Sales & Marketing Operations | Marketing Automation & Technology | Demand Generation & Lead Management | Reporting & Analytics | Account-Based Marketing (ABM) | Data Strategy & Analysis | Performance Metrics & KPIs Development | Stakeholder Alignment & Communication | Team Leadership & Development | Sales Pipeline Management | Vendor & Resource Management | Forecasting & Planning

Key Areas of Expertise

  • Analytics & BI Tools: Expertise in Datorama, Tableau, Looker, PowerBI, Grafana, Google Analytics (GA4), Mixpanel, Segment

  • CRM Platforms: Salesforce CRM, Husbpot, Zoho, Pipedrive, Freshworks

  • Marketing Automation & Email Marketing: MCAE (Pardot), Marketing Cloud, Marketo, Constant Contact, Zoho, MailChimp, Brevo (Sendinblue), Pipedrive, Hubspot, Drip, Freshworks, and Datorama

  • Sales Enablement: Gong, Salesloft, Drift, ZoomInfo, LeanData, 6Sense

  • Collaboration & Project Management: Slack, Microsoft Teams, GSuite/Gmail, Asana, Trello, Basecamp, ClickUp, Smartsheet, Jira.

  • Live Chat, Helpdesk, VOIP, & Call Centers: Implementation of Intercom, Spoke Phone, RingCentral, Freshworks, and ServiceCloud to improve customer engagement and service.

  • iPaaS & Data Integration: Proficient in Zapier, MS Flow/Power Automate, and Workato.

  • HR & Financial Systems: Experience with BambooHR, Xero, QuickBooks, Amazon Seller Central, Shopify, NetSuite, and ADP

  • Design & Creative Tools: Canva, Wordpress, Lucidchart, Figma

  • Social Media: Sprout Social, Sprinklr, Pardot

  • Document Management: Sharepoint, DocuSign, Conga

Transforming Your Operations

I excel in choosing and applying the most fitting applications to gather crucial data, oversee essential metrics, and make informed business decisions. This includes:

  • BI Solutions Development: Crafting BI solutions that provide deep insights into performance metrics and drive strategic decisions.

  • Optimizing Marketing and Sales Alignment: Through CRM and marketing automation, I ensure seamless integration between sales and marketing, maximizing efficiency and revenue potential.

  • Tech Stack Customization: Tailoring technology stacks to meet functional requirements within operational constraints, enhancing efficiency and effectiveness across all business operations.

Catalyst for Organizational Empowerment

Beyond solving problems, I am committed to coaching your team, and sharing systematic, reusable knowledge through written procedures, workflows, and hands-on training sessions. This approach not only solves immediate challenges, but also empowers your organization for future success.